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Search Engine Optimization (SEO) can be divided into two
main parts. There is the so called on-page optimization and
on the other hand there is off-page optimization. Off-page
optimization includes linkbuilding and getting trust trough
word of mouth. The latter is often poorly ,or not at all,
implemented which harms your site and you loose a good share
of potential customers and/or readers. But first, before
even trying to do off-page optimization, you must have a
fully optimized website or blog. This includes highlighting
your main keyphrases, deploying proper meta tags and have
standard compliant code. Always keep in mind that
categorization is key when doing proper on-page
optimization. This begins already at the planing stage when
creating your new website. The linking structure should
categorize your site in the main topics you are going to
cover. You should always set the pagetitle appropriate to
the page content and use the same title tag in the H1
headline tag. Bolden most occurences (common sense applies
here!) of the keywords you target trough the title (and the
linking of your site trough categorization). Remember, its
all about staying on topic trough every part of the site. So
the linking tells google what to expect on the following
site, which then uses the title accordingly to the link
anchor and the content then covers exactly that topic. The
more factors you can add that show the search engine the
topic the better you will rank. This part is about off-page
search engine optimization trough quality backlinks.
Important for a good and natural ranking in the search
engine result pages are backlinks from other websites
because those links are like a personal rating from other
webmasters. Dont run out now and post your link anywhere!
You should however keep in mind that not every backlink is a
good backlink. Because today a search engine can categorize
every single page and knows what topic it is about, so
backlinks from totally different websites could even be a
backshot to your own website. Most of the time it is a
backlink after all and gets you some traffic, but dont bet
on that one. To get the most out of a backlink you should,
if you can change it at all, the title tag of that backlink
and what text it is hyperlinked on (the anchor itself). So
if you want to get a good link for your local dating site
you should place the backlink on a sentence lik: local
dating tonight in helsinki. Remember, not only links to your
start or homepage will do you good. Its even better if you
can put out some links to inner pages of your website (this
is called deeplinking). Otherwise most of your pages will
fall into the supplemental index of google for example. I
would even say the deeplinks can outnumber the links to your
homepage without doing any harm to your rank. Last but not
least, lets destroy some myths surrounding seo and
particulary google. There is no such thing as the google
sandbox effect. Backlinks are what you need in order to
rank. PageRank has nothing to do with ranking. Trust is what
makes a site rank good. My final tip for you: Do not hire a
so called search engine optimization guru. If you really
have to let them explain their methods and what they will do
to your site BEFORE you hire them. There are pretty shady
tactics to get sites rank well but you could get banned from
the search engine index which will hurt your business pretty
bad. There will be no way back!
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